Starting point
A buyer, a problem and a price.
Base44 builds apps on a backend it hosts, and taking your code out starts at $40/mo billed yearly. Souped is the Startup Kitchen that finds your buyer first, then builds in accounts you own and watches the product after Service.
7-day free trial · No credit card · Your code stays yours
Starting point
A buyer, a problem and a price.
Finish line
A paying customer, on a stack in your name.
Billing
Kitchen 0 starts at $12/mo, export included.
Starting point
A prompt for an app or a website.
Finish line
An app running on its own backend.
Billing
Code export starts on Builder, $40/mo billed yearly.
Starting point
A prompt for an app or a website.
A buyer, a problem and a price.
Finish line
An app running on its own backend.
A paying customer, on a stack in your name.
Billing
Code export starts on Builder, $40/mo billed yearly.
Kitchen 0 starts at $12/mo, export included.
Souped builds products customers pay for: it tests demand, sets your price, builds in your own accounts, and monitors after launch, export included, from $12/mo.
Base44 is a no-code AI builder that turns a prompt into an app with the database, logins and hosting already attached and a convenience that lives on its own servers. Souped is the Startup Kitchen that asks who pays, and why, before anything gets built, then builds standard code in accounts with your name on them.
Put simply, Base44 makes it easy to start an app, and Souped makes it easy to both launch a product and own a business. With today's tech advances, starting an app is no longer the bottleneck.
| Base44 | vs | Souped |
|---|---|---|
| A prompt, with Base44's own backend wired in from the first message. | Starting point | Founder games that test the buyer, the problem and the price. |
| An app live on Base44's hosting, before a buyer has said yes. | Finish line | A live product on your domain, with a price and a pipeline. |
| An AI builder that answers your message, one credit at a time. | Guidance | Nacha, the sous-chef that remembers every decision and suggests the next move. |
| A chat history of the changes each message made. | Memory | Fond, the contextual record of why each call was made and which bet it served. |
| Starter from $16/mo billed yearly; GitHub and code export start at $40/mo. | Pricing | Kitchen 0 from $12/mo, with the games, the build and the monitoring. |
| Data, logins and functions run on Base44's backend, even after export. | Infrastructure | Standard Next.js in your own GitHub, Vercel and Neon accounts. |
Your sous-chef does the work you would otherwise do alone at midnight: reading where the business stands, weighing what moves next, and suggesting what can wait. The call and the kitchen stay yours.
Everything you work on with Nacha stays in your Fond memory, and every next step starts from it.
Your sous-chef says it like it is, with clear actions to keep the product and company cohesive.
Nacha handles the recommendations and options so decisions reach you worked through.

Start with the Business Idea game: 15 questions across the problem, the user, the solution, the features and the spec.

Work through the Find, Sharpen, Prove, and Plan phases: positioning, paying signals, first Bet, and the 18-month plan.

Order in plain language. Nacha builds in an isolated sandbox and wires GitHub, Vercel, Neon, and Clerk for you.

Your business goes live on your custom domain, with detectors switched on from minute one.

Fond sets today's goals, records every bet, and keeps a living brief of the business.
Base44 hosts what you built. Souped hands you the keys and stays until it pays.
Solo founders building
$10
7-day free trial. No credit card.
Founders earning revenue
$12
Your chef takes 1% when you earn.
Universities, accelerators, agencies
Custom
SLA, dedicated support, co-brand.
Kitchen 0 is $10/mo billed yearly, against $16/mo for Base44 Starter. That's $72 a year back, before any export upgrade.
Base44 keeps GitHub sync and export for $40/mo billed yearly. Kitchen 0 exports at $10/mo: $360 a year back.
Base44 wires the logins and database on the first message. Souped's games name the buyer before any table exists.
Base44 runs on two monthly allowances for AI and integrations. Kitchen 0 covers the games, build and monitoring.
Detectors monitor the live product and alert you through PostHog, so paying customers never taste the problem first.
Standard Next.js in your own GitHub, Vercel and Neon. Export anytime. Loyalty is earned by growing your revenue.
Yes, especially when the app has to earn. Souped builds products from plain language and adds what Base44 leaves out: proving demand, setting the price and positioning, monitoring the live product and planning the next move with a sous-chef who remembers every decision.
Yes. Kitchen 0 is $12/mo, or $10/mo billed yearly, with export included. Base44 Starter is $16/mo billed yearly and runs on two credit allowances, and GitHub sync and code export start on Builder at $40/mo billed yearly. Owning your code costs a quarter as much on Souped.
Yes. On Builder or above, sync your Base44 app to GitHub and bring the repo to Souped. The kitchen challenges the business first, then wraps the code with monitoring, billing, brand and Fond. Bring Your Product opens in waves via a waitlist.
You do. Souped builds standard Next.js in your own GitHub and deploys to your own Vercel and Neon accounts, so the code, the database and the domain carry your name from day one.
Before the next message credit goes, find out whether anyone will pay for the app. The first challenge takes about 25 minutes. Free, with no credit card.
Take The First Challenge (opens in a new tab)